The 3 C’s: How to avoid being an invisible candidate in a social media world

So that is what your career looks like without a social media presence – blank, on the floor and, frankly, pretty lacking! So what can you do to fix this situation? Well here are 3 ideas to get off the sidelines and get involved and, to top it all, they are even easier than 1,2,3 or A-B-C…

(NB: Apologies for my tardiness! I promised this follow-up to my previous post for Thursday, but I was rather distracted by this which I just had to write about.)

Here is my follow-up on my latest 180 Blog Post (don’t know what that is? Find out here) with three strategies to develop a social media presence to enhance your recruitment prospects – or, in short, the 3 C’s.

‘Three what now?!’ 3 C’s – enough chat, read on below and that will explain all…


We live in an age where there are lots of opportunities for us to share our thoughts, both professional and personal, on all manner of topics. Facebook, Twitter, blogs like WordPress, Blogger, Tumblr – all the stages are out there for us, just waiting to be taken.

However some people get up tight about creating their own stage for their opinions and expertise in a professional setting, often worried about issues of confidentiality or being exposed as some sort of fraud within their field. Two points to keep in mind about this:

1) If you hold opinions that are offensive or share information that has been given to you in confidence and choose to announce this via social media platforms, then you are an idiot and not taking part will not be enough to protect you – only changing your behaviour will do so.

2) If you do not present yourself as an expert away from social media do not start doing so online. If you do present yourself as an expert in the real world, then unless you get laughed at by peers, colleagues and clients alike on a regular basis, then chances are that you at credible at what you do. Ok, you might not be the a Jedi master of your profession, but you have experiences or knowledge others can draw from.

Not a real Jedi, knows he is not a real Jedi, and yet is still having fun – so could you! (Photo credit: Spike_stitch)

Accepting both these points, why wouldn’t you want to get involved with a platform that you have control over and is totally your own? It gives you a chance to help create a shop front for your skills as well as show a little bit of personality and entertain people at the same time – who would not want to do that? Now that’s what I call using the force… social media force!


Bit hesitant or unsure about how to you are going to come up with content? Perhaps you could be a hub for information, spreading the good news of useful resources and knowledge – perhaps you are the curator that the world has been waiting for!What do I mean by curator? Well someone who collects and is willing to share useful information with others which helps educate and inform. Think of yourself as that helpful librarian or museum assistant that you knew growing up – sure, they did not write the books or put the paint to canvas, but without their care that knowledge would go to waste and be forgotten.

Alcatraz Versus the Evil Librarians
An evil librarian? That would be someone who would not want to share information – you dont want to be evil like this guy, do you? (‘Alcatraz Versus the Evil Librarians’. Photo credit: Wikipedia)

There is not that pressure there to be regularly creating content – rather you can just spread the good news! (If you want to see what someone who combines creating and curating very well looks like in action, check this guy out)

3. Comment

So you think it might be too time consuming to come up with information or keep sharing links or reports that you come across, this is still no excuse for sitting on the sidelines. Why not just comment?

In its own way this is a form of creating content, but it gets a separate spot as you are creating as a result of someone else’s initial input – view it as being like a social media piggy back ride in to better understanding.

At first this might seem more straight forward than the first two, but keep in mind that you will need to find the topics and discussions that your professional community are involved with – not just on sites but also forums on the likes of Linkedin (or in the case of HR types CIPD). You will also need to contribute content that is both informative and value adding, not just correcting what you feel are misunderstandings or invalid information.

Remember that no one likes a know-it-all, so approach commenting with a mindset of wanting to aid and facilitate rather than take control and command of the discussion. It is possible to be both the fountain of knowledge as well as the person swimming in it. So to speak.

So there you have it. The 3 C’s – Create, Curate and Comment. A simple strategy to move from having a chalk outline for a career social media presence to one that shows how interactive and engaged in your professional community and career you are.


2 thoughts on “The 3 C’s: How to avoid being an invisible candidate in a social media world

  1. Hi Patrick! Great post, love the content and simplicity of the 3c’s. You are also so right that the virtual presence needs to replicate that of the physical one. We need to get more people into this social world and this post will help that happen. Thank you!

    1. Hi Phil

      Thanks for your thoughts, really glad you enjoyed the post.

      Yes, for some reason I am not sure if this is something that people currently in the world of work are giving as much attention to as they might be able to.

      However, this might just be a reflection of my age group rather than current school leaver/university students. Moving forward perhaps they will view it as a necessity rather than a desirable in their job hunts?


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